What are the steps in Strategic Management in B2B Company?
October 19th, 20081. Develop goals and objectives:
Usually, in business firm, their goals are to achieve superior profitability and leadership in its industry. Meanwhile, the objectives are specific expression of the goals, with specific target in certain time periods.
2. Environmental analysis:
The elements of this are
i) markets, segments, and customers
ii) competition
iii) channel distribution
iv) internal company environment
v) effects of the economy
vi) effects of technology change public policy
3. Strategy design
The strategy planners decide how to them meet or exceed the objectives that have set out.
The strategy design get from results of SWOT analysis.
4. Implementation plan design
This stage, the planners must decide what actions need to be done to accomplish the strategy.
The resources must be set aside to measure results, analyze the measures and make adjustment.
5. Strategy implementation
Actions can be taken and supervised.
6. Monitoring of environment and performance results
The monitoring does to see that the performing and best results as well.
7. Analysis of performance
Track performance relatives to objectives. Any significant variance from desired performance levels needs to be examined.
8. Adjustment
From the analysis performance, analysis may need to be made to strategy, implementation environmental knowledge or any other planning elements.
